Real-Time at the Right Time


The buzz around Big Data and the age of the “multi-channel, empowered consumer” has made marketers believe that a real-time and instantaneous interaction with consumers is the answer to all marketing situations. Yes, real-time is important, but recently there has been a shift from a purely real-time mode of thought to that of Right Time Marketing. In this solutions guide, we dive into the world of Right time Marketing, and teach you how to understand your customer’s characteristics, channel preferences and in-market purchase signals to boost customer growth, retention, and prospect acquisition.

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