The buzz around Big Data and the age of the “multi-channel, empowered consumer” has made marketers believe that a real-time and instantaneous interaction with consumers is the answer to all marketing situations. Yes, real-time is important, but recently there has been a shift from a purely real-time mode of thought to that of Right Time Marketing. In this solutions guide, we dive into the world of Right time Marketing, and teach you how to understand your customer’s characteristics, channel preferences and in-market purchase signals to boost customer growth, retention, and prospect acquisition.
“DataMentors is a great business partner. We analyze our data in a more efficient manner through rapid trending, drilling down, and interchanging variables to uncover new insights. They can help no matter how complex.”